Online business competition is ruthless these days. You can give your business a competitive edge by incorporating videos in your marketing plan. The next few paragraphs will give you a look into the exciting possibilities of video marketing.
Video marketing shouldn’t be scary. It’s simple to get a video together cheaply. You can film the day-to-day operations of your business or impart a few tips to your viewers.
Videos should not be too long. You can go that long only if you’re doing a very in-depth how-to video. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.
Production value is not the most important consideration in producing your video marketing content. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
Create interesting content. It should be entertaining and/or newsworthy. All the views in the world won’t help you if you content is lousy. People need videos that contain substance, nobody enjoys watching long commercials. If your videos are interesting, your traffic will keep on increasing.
Encourage others involved with the business to participate in your video marketing. Choose an upbeat person who can perform well on camera and be verbally clear. Multiple employees may be suited for the task; utilize all who are willing.
Tell viewers to perform a certain action in your videos. This is what is commonly referred to as a “call to action”. For instance, you can have viewers sign up to receive a newsletter by clicking on a link that appears in the video. People are turned away from things that are too confusing or complex, so remember to keep it simple for them.
Make sure you always provide fresh and interesting content in order to please your viewers. Old or outdated content will only push viewers away from your website and into the arms of another campaign. Let your viewers become hungry for more. Keep your content fresh and interesting, and this will keep your viewers coming back.
People want to feel like they can trust you! If you plan to create a video, make sure you are genuinely interested in the subject. Be natural, open up to your audience and state your intentions right away to earn the trust of your viewers. People will enjoy your videos if they find that you are likeable and trustworthy.
Script “goobyes” and “hellos” for videos. Be sure to introduce yourself and say a little something about your company at the start of your video. Finally, say the name of the company one more time – don’t forget your call to action!
Use your videos to draw attention to your site and other marketing campaigns. A visitor who inadvertently stumbles onto your YouTube video may not realize you can be found on Facebook as well. By promoting your other social media and websites, you can help bring in additional customers. Focus on sharing videos on social networks to launch your campaign.
After collecting important data on the first video, start on the next one. Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.
Social Media
Successful video marketing utilizes other forms of social media for promotion. It’s important to give it some good marketing via social media, your own website and personal e mails. You must spread the word about the video so that people will know it’s out there. Otherwise, they won’t know it exists, so it can’t go viral.
The first thing to figure out is the success of your video. Of course you can make some educated guesses regarding how people are going to respond. Actual data gives a better representation of how your video is faring. How many views did it get? How long did they watch for? Was it shared?
Don’t forget that you need to share your video wherever you can. Start by sharing your video with your friends and family. Create a blog post that describes the video on your website. Send the information out to your current customers. Place it on Facebook, YouTube, and other sites that host video. It’s vital that you spread the word about your videos if you wish to succeed in video marketing.
Keep videos short and full of information. If anything, the Internet has diminished consumers’ attention spans. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. Your content might be fantastic, but even great content may not be enough to overcome short attention spans.
Try to use some music. Think about commercials you’ve seen and you’ll see that music adds interest to most videos. Conjure a suitable style of music and use it in the video. You will increase your personal connection to your customers. In addition, if you hate showing yourself on video, the music can help with this.
You online business can benefit from a well done video in your marketing plan. Gaining an online presence and reputation are just a few ways. Develop a solid plan of action and start working on implementing a video marketing strategy right away. Your business will benefit from it quickly!
