Using the same marketing concepts over and over may be tiring. This happens sometimes to even the best businesspeople. Have you tried video marketing? If you haven’t, it’s worth a shot. It is perfect for reaching others. Read on to discover some great tips to make your video marketing campaign a successful one.
It’s best to make as many videos as you can. You need to produce new videos constantly so that you give your customers the content they expect. That means you also have wide exposure among new people who may happen upon your individual videos.
Video marketing gives you a way to keep in contact with your audience. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. Free giveaways can be incentive for the questions.
Video Camera
The best content will go viral. You do not have to have the best video camera in order to be seen by millions. People will watch a video that is just okay if it contains relevant information that is important to them. But if you can, purchase a quality video camera as well as professional editing software.
Optimize your videos. It is essential to have a unique title for each site uploaded to. Use their targeted keywords, also. Include contact information as well, so customers can contact you easily.
You have a small window of time to get attention from viewers. It is important to make a strong impact in the initial 15 seconds. Provide something almost immediately that draws your viewers in.
Teams create amazing videos. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Put their names in the credits at the end of the video.
Keep your content interesting. It should be entertaining and/or newsworthy. Placing your videos on YouTube is sure to boost traffic, but if the video is boring, it will not do much good. People are not interested in watching another boring commercial. They want to see something interesting and of value. Interesting videos ensure increased traffic numbers.
Get viewers to take action when viewing your videos. Use the “call to action” technique at the end of each video. If the goal of your video is to get people to subscribe to your newsletter, place a link to a newsletter subscription page in the description of your video and mention your newsletter in the video. They key to this working is to make it simple for your viewers.
Social Media
Use your video marketing to promote your other social media and websites. A YouTube user who finds your videos might not know about your brand and will appreciate being told that you have a blog or a website with more information. Promoting other sites drives your business to them. When you link your video to your social media profiles, that can truly increase traffic and sales.
Have others make your videos for you if you’re not comfortable doing it yourself. Give out a prize for the best videos and use them all on your site. People will want to want to get their video out there!
Consider purchasing a tripod in order to make your videos appear professional. Jumpy, shaky camera work is best left to horror movies and avant garde films. It is best to use clear, smooth shots that highlight the product featured and the text that accompanies it. Make your video worthwhile because it only takes viewers several seconds to make up their minds whether or not your video deserves their attention.
You should always be yourself when you make a video. You need to appear real. You will increase customer loyalty by becoming more than just a business. Customers will also remember you as they are using your products.
Video Marketing
As you get started with video marketing, you will get a better idea of all the possibilities available to you. Video marketing can be a great tool for building a client list. Build your client base and contact more customers by using this marketing method.
