TIP!<\/b><\/font> Blog often and blog smartly. Infrequent updates will never benefit your blog in any way.<\/small><\/DIV><\/DIV><\/p>\nUse good search engine optimization techniques when creating your blog. Because your primary goal is increasing your readership, it is important that your blog shows up in the search results when potential readers look for a topic about which you write. Choose keywords relevant to your topic, and use them throughout blog posts<\/a> and titles to boost readership.<\/p>