If you’ve ever had to venture into the chaotic junction of technology, marketing, and sheer coincidence, you’d understand the peculiar predicament I once found myself in. You see, it was the night before launching my first major Facebook ad campaign, and I was feeling rather confident about my well-crafted advertisement. My husband and I had just returned from another galactic adventure at Savi’s Workshop in Galaxy’s Edge. I mean, who wouldn\u2019t be on a euphoric high after crafting a custom lightsaber and swapping Jedi jokes with complete strangers?<\/p>\n

As we unpacked our newly acquired lightsabers, my phone pinged with a notification about my ad campaign prep – a friendly reminder from Facebook about dabbling in what might be the most anxiety-inducing click of a mouse: the budget limit. Ah yes, the facebook marketing ads cost was my Everest. I’d consulted all the marketing wizards of the internet, studied tips and tricks, and had everything set. But just as I was finalizing the last details, my husband waltzed in holding his lightsaber, mimicking a very convincing (and loud) Darth Vader. He offered an ominous “Join me, and together, we can rule the galaxy,” before accidentally switching the TV to a nature documentary. An unexpected documentary on the mating rituals of lobsters. Well, needless to say, my focus shifted temporarily.<\/p>