Once upon a time, in a galaxy not so far away, a certain Star Wars aficionado decided to wield more than just a lightsaber at Savi’s Workshop in Galaxy’s Edge. That’s right, beyond collecting lightsabers and channeling the Force to ensure I never spill my coffee (a constant danger in our household, I assure you), I made a bold but well-calculated leap into the world of marketing. But not before I had one of those rare, life-altering moments at Disneyland \u2013 specifically, during a particularly heated negotiation with a rather pushy Jawa over an R2-D2 action figure. Spoiler: I won, but I also somehow walked away with a Porg plush I didn’t remember agreeing to. Evidently, these Jawas have mastered Jedi mind tricks.<\/p>\n

Anyway, while basking in the post-victory glow (or was it just the Southern California sun?), it hit me like a runaway speeder bike: marketing isn’t so different from being a Jedi! Especially when considering lead generation ideas for gyms! Allow me to explain.<\/p>