If you own a business or are in charge of marketing one you are aware of how important promoting it is. You may have tried traditional newspaper ads, billboards or even the radio! However, you may be overlooking one of the best forms of promotion: video marketing. Keep reading to learn the right way to use video marketing to get new customers.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can add comments and text in your video. That is a smart way to share links, coupon codes, and any additional information you want to share.
When you are making a video, do not focus on what it looks like. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.
Screenshots of your business website can be used in the video. This helps viewers realize how you have your site designed. Screenshots may be used for how-to videos too. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.
Video marketing doesn’t give you much time to catch viewer attention. The 15 seconds that start your video must count. You should use an unusual perspective or hook to draw them in for the duration of the video.
The most popular type of searches online is finding out how something is done. When you make a “how-to video”, people interested in gaining that knowledge will watch it. Once they’re aware of your expertise, they will come back for more.
Provide quality content. Your video should catch people’s attention. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. Something that provides great information or entertainment is best. Interesting videos ensure increased traffic numbers.
Decide on a consistent tone for your marketing videos. You can either remain serious and create educational videos or adopt a lighter tone and entertain your viewers. Think about what it is exactly you are trying to market and the type of people you are trying to reach. Understanding your audience can really help you to grow your business successfully through video marketing.
When you go to any public event, such as trade shows or conventions, take a camera with you. You can talk with an expert or just show how your experience went. You need to make sure your public talks are recorded, too.
Always include a question in each video. This is commonly referred to as a “call to action”. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. In order for this to work, you must make it as simple as possible.
Always make sure you’re keeping good track of your statistics. Track statistics like where visitors come from, when they are watching and how often they view your videos. This is all a great deal of information to use in your marketing campaigns.
Moderate Comments
When posting marketing videos on YouTube, be sure to moderate comments. Your reputation can be sullied by negative and unfair comments. If you cannot moderate comments, you may want to disable them.
After reading this article, you surely understand the importance of video marketing. Video and other media will soon replace print and other traditional methods of advertising. In this digital age, it is vital to use videos to establish and keep your online presence. Implement the advice from this article to give your business more exposure to the online world!
