More than ever, videos are becoming a popular and prolific resource for marketers. It is easy to buy a camera and then do a video. As long as you have a fast Internet connection, you will be able to easily share your videos with the world. If you want to start marketing with video, here are some tips you can use.
You have a small window of time to get attention from viewers. Your videos’ first 10 seconds should be solid. This is where a special point-of-view or teaser can help captivate them to watch the whole video.
A good video does not need to be expensive. If your video is in focus and balanced, there’s no need for professional equipment. Reading from a script can seem fake and sound awkward. Be natural and talk to the camera. And in some cases, you will not even have to edit your video before publishing it. Just do a screen capture and try doing a slide show of your main points.
One of the most popular reasons for browsing the Internet is to locate information on how to accomplish one task or another. If you are using your video as a tutorial or step-by-step demonstration, the content will be more likely to appeal to consumers who are not getting the information they need from other sources. This is ideal for reaching out to consumers in niche markets. If people see you as an expert in your niche, then they are more likely to return to your videos and website.
Try to create content that will intrigue viewers. Make sure your videos are interesting or newsworthy. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. People go online for entertainment, not sales pitches. The more interesting your videos, the more traffic you will attract.
You need to maintain a consistent and specific tone in your videos. Funny videos that are quirky can be as good as videos on how to do something. Your tone should be adapted to your audience and to the products you are selling. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
Get personal with your videos. A sneak peek in your office will give people a chance to see what really goes into getting them the best product possible. This will provide everyone with a more personable side to your business.
After collecting important data on the first video, start on the next one. Use what you learned from the first video to improve on it with better content and better production values.
Don’t forget about sharing your videos. Send it to loved ones. Blog about it. Get the word out to clients through emails. Use popular video hosting sites such as Facebook and YouTube. Spread the word far and wide!
Short and concise is the key. A good time period is about three minutes, as you can provide the viewer with important information without overdoing it. You can go as long as five minutes, but anything over that is truly overkill. Short and sweet videos are best.
Make sure each video contains a clear call to action. Let people know where they can get your products from. Also, let them know that they should act fast in order to get them. Offer clear instructions for your customers to follow. Be assertive, and let them know what they need to do for the best results.
A great way to generate more videos for your website is to hold a video contest. This can be fun, silly or educational. Seeing other customers using your product is an excellent way to garner new customers.
Take information related to your business, such as what it offers and reasons for signing up to your mailing list, and put it in a video. Provide them with a free item, such as a report or free sample, and inform them of what they’ll obtain in return for signing up. When they put a face to your brand, they’ll find your pitch more believable.
Say hello in a friendly manner at the start of your video. Introduce yourself and tell people about what your business is all about. Also, at the conclusion of your videos, remind viewers of your name and the name of your business.
Most people enjoy a great story that is told well. Do you have some stories to tell about the products you offer? For example, you might discuss community efforts your company has been involved with. Include customer testimonials to make your company gain trust.
Voice Overs
Voice overs can be great for those plagued by shyness. Perhaps you have been considering utilizing video but have procrastinated because you do not want to appear onscreen. Voice overs are a great way to introduce consumers to your product without having to be in the spotlight yourself. Simply take a microphone and record over a video you’ve made.
Start a video by asking a common question about your industry. Once you are done with this video, you should now have a video that gives people information that they need to use your product or service. Make sure to encourage them to share your useful video with others!
Podcasting is an underused type of video marketing. This gives you more opportunities to market your business, and you can even charge a small fee for your very best videos. Don’t get greedy, though. The price should be as low as possible.
Video Marketing
You should be ready to start your own video marketing campaign after reading this article. Just remember to use everything you learned here and to put it into practice. These will offer you great results in video marketing.
