Issue #36 – Wednesday, April 29, 2026
### There isn’t only one “right” next move
Once you’ve got a basic system
running, it’s easy to feel
tugged in ten directions:
Grow the list.
Make more offers.
Start new platforms.
Revamp the whole thing.
But you don’t have to do
everything at once.
You just need to choose your
next season’s main move
on purpose.
### Pick your focus: growth, depth, or steady
There are three honest modes
you can be in:
– **Growth**
“I want more of the right
people coming in.”
– **Depth**
“I want to help my current
people more and increase
what each one is worth.”
– **Steady**
“Life is full. I want to
maintain what I’ve built
without adding load.”
All three are valid.
The danger is trying to be in
all three at once.
### Let your choice shape how you act
Once you pick a mode for the
next 4–8 weeks, let it guide
your energy.
If it’s **Growth**:
– Spend more time on list
building.
– Mention your newsletter
more often.
– Reuse strong issues as
“lead‑in” content.
If it’s **Depth**:
– Improve or simplify one
offer.
– Create a small product or
session that fits your
main pillars.
– Add more useful links back
into your own archive.
If it’s **Steady**:
– Keep your current send
rhythm.
– Avoid big new projects.
– Use small tweaks and reuse
to keep things moving.
You’re aligning your actions
with your actual capacity.
### One small move for this week
Here’s your assignment:
1) Answer this for the next
4–8 weeks:
“Am I in a Growth, Depth,
or Steady season?”
2) Write one simple goal
under that choice:
– Growth: “Add ___ new,
good‑fit subscribers.”
– Depth: “Improve or test
___ offer.”
– Steady: “Maintain ___
sends per week.”
3) Choose **one** concrete
action you’ll take this
week that clearly matches
that mode.
Put that action on your
calendar.
You’re steering your asset,
not just letting it drift.
### Where this leaves you
At this point, you have:
– A calm way to show up.
– A clearer sense of what
you stand for.
– A list and library that
are growing as assets.
From here, every “next move”
is just another small,
aligned step in a game you
plan to keep playing.
Ninpo Ikkan!!
“The spirit of the ninja is our primary inspiration.”
Kurt Tasche
“The REAL Ninja Marketer”
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P.S. Want to catch up on what you missed?
You can read all past issues here.
