Issue #50 – Thursday, May 21, 2026
### When the resistance gets loud
There are weeks when the
newsletter feels simple and
light.
And then there are weeks
when even opening the draft
tab feels heavy.
You start bargaining with
yourself:
“I’ll catch up next week.”
“I’ll write two to make up
for it.”
“I’ll fix this when I have a
full day free.”
Underneath all of that is
usually just resistance.
Not a lack of ideas,
not a lack of talent —
just a noisy, very human
part of you that doesn’t
want to feel uncomfortable
right now.
### Make the task emotionally smaller
Pushing harder rarely works.
What helps more is making
the task so small your brain
can’t argue with it.
For example:
– “I’m not writing a whole
issue right now, I’m just
opening my doc and typing
one messy paragraph.”
– “I’m not drafting from
scratch, I’m just adding
three bullets to my idea
bucket.”
– “I’m not ‘sending a
newsletter,’ I’m just
writing a quick note to
one person who would
appreciate hearing from
me today.”
Once you’re in motion, you
can decide whether to keep
going.
But the win is starting, not
heroically finishing.
### Write about the resistance itself
If you’re really stuck, your
stuckness can be the topic.
You can say:
– “Today I didn’t feel like
writing this email, so here
are three things I do when
I feel that way.”
– “This week’s issue is
shorter because my brain
is tired — here’s one
small idea I’m holding
onto anyway.”
– “I almost skipped this
send. Here’s what helped
me show up.”
Readers don’t need you to be
a machine.
They need you to be a human
who keeps going in honest,
imperfect ways.
### One small move for this week
Here’s your assignment:
1) The next time you feel
resistance, **set a 5‑minute
timer** and tell yourself:
“All I have to do is write
until this goes off.”
2) In those 5 minutes, either:
– describe honestly how the
resistance feels, or
– list a few tiny ideas or
moments from your week
that you could turn into
an issue.
3) When the timer ends, you
get to choose:
– stop and count it as a
win, or
– keep going for another
5–10 minutes if it feels
easier now.
You don’t have to outrun
resistance forever.
You just have to make the
next step small enough that
you can take it, again and
again, one light issue at a
time.
Ninpo Ikkan!!
“The spirit of the ninja is our primary inspiration.”
Kurt Tasche
“The REAL Ninja Marketer”
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